Beauty salons are special places where customers can enjoy exceptional treatments and premium service at the hands of professionals. When they find their hair at a level of beauty that exceeds their expectations, they experience a joy like no other. This is the moment when customers realize that their hearts, as well as their hair, have been treated with great care.
THE HAIR CARE is designed to help stylists enhance the beauty of their customers’ hair to the highest level possible. As a result of dedicated study on Asian hair and skin by researchers at Shiseido, THE HAIR CARE embodies Shiseido’s spirit and long tradition, both of which are marked by a never-ending quest for beauty. In partnership with hair designers, Shiseido hopes to give the customers’ hair a superb shine and luster that has never been achieved before.
To care for the customers’ hair and hearts at the same time, beauty salons offer a premium experience to be shared by both customers and salon staff. Shiseido has developed a new system to treat both the hair and the hearts of customers. We call this system “Salon BIHATSUDO”. Salon BIHATSUDO is Shiseido’s proposal for a new method: “product plus Omotenashi”. Omotenashi is demonstrated by the superb manner in which the salon staff attend and show consideration for their customers. We believe that Salon BIHATSUDO will help beauty salons that are seeking to enhance customer satisfaction.
Rather than temporarily treating damaged hair, Shiseido has developed an effective method of maintaining beautiful, healthy hair for life by focusing on the fundamental causes of hair damage.
Contains a fortifying agent called Ononis Extract which strengthens the cuticle and protects the hair from damage.
Contains a fortifying agent called Perilla Extract which works on the cortex and conditions the hair from within to make it healthy.
Shiseido has discovered that melanin pigments play a key role in creating a distinctive shine in dark hair. THE HAIR CARE incorporates Shiseido’s original technology which works to protect melanin pigments and repair melanin holes to make your hair shinier than ever.
Melanin holes cause incoming light to scatter, reducing the hair’s lustrous appearance.
By repairing the melanin holes, light-scattering is reduced to restore a distinctive luster.
All lines in THE HAIR CARE contain two relaxing fragrances: Lotus Flower Element and Clary Sage. In addition, each line has a distinctive fragrance that enhances its special features.
Lotus Flower Element